Higher Logic has over 10 years of expertise in the engagement space. Get in touch to learn how we can help you communicate effectively with your members.
Meet Our Customer
American Mensa brings together intelligent, curious, passionate people from diverse backgrounds. Mensa has 140,000 global members, 50,000 of which reside in the United States. They use netFORUM Enterprise as their member database.
Scott Snider, Associate Marketing Director created personalized, relevant, and timely, automated email campaigns, scheduled through Higher Logic’s Communications tool. Just one of those email campaigns led to $21K in sales and 500 retained members.
Higher Logic products:
Opportunity
Need for Personalized Engagement with Members
American Mensa already knew that email represented a powerful channel to engage with their members in a personalized, 1:1 way. The association needed to find a way to create a stronger relationship between their organization and their members to drive retention and growth.
Strategy
Develop a Holistic Communications Strategy
American Mensa developed a holistic communications strategy focusing on building relationships with their members through email — retaining and renewing members and growing their organization. Using automated onboarding campaigns with Higher Logic gave the team a way to connect with their members at scale while staying relevant.
Results
Personalized, Automated Email Campaigns Engage Members
The most successful campaign? A simple birthday message, resulting in more than 500 retained members and $21,000 in sales. The campaign was so successful that members who hadn’t engaged with emails for more than 20 years restarted the conversation with the American Mensa team.
- 350K emails sent per month, including automated drip campaigns through Higher Logic’s Communications tool
- $21K+ in sales & 500 retained members from one campaign
“The results from our birthday campaign shocked me. But it was so effective because we didn’t ask for anything — we just said hello. Now, we send this email automatically through Higher Logic’s Communication tool to 500 subscribers a day, and it continues to be one of our best-performing campaigns. It’s an automated, thoughtful way to keep our brand top-of-mind for our members and encourage deeper interactions with us. We set it up and let it run on its own.”
Scott Snider Associate Marketing Director, American Mensa