Higher Logic Blog: Community Engagement Strategies and Resources
Continuity in the time of the Great Resignation
Communications Strategy, Corporations, Associations // A record 4.4 million employees quit their jobs in September 2021, a sign that The Great Resignation has no intention of slowing down. With so much employee turnover, is your organization prepared for continuity with automation and processes in place? Or...
Beth ArrittMore Non-Dues Revenue Please: Using RSS to Populate Newsletters
Revenue Growth, Communications Strategy, Associations // Newsletters are a staple for most associations. Members expect newsletters that are targeted to their interests, no matter how varied the audience you serve. But newsletters also serve as an important source of non-dues revenue.
Beth ArrittHow to Actually Personalize Your Member Communications
Communications Strategy, Associations // Creating truly personalized emails can be hard to do. But much of personalization comes down to the tech you’re using and how you’re using it.
Vivian SwertinskiMeet the Super Forum 2021 Award Winners!
HL News, Customer Stories, Corporations, Associations // These award winners are doing amazing things to engage their members, customers, and audiences. See what they’re up to and how you can learn from them.
Jeff BreunsbachMeet the New Higher Logic Community Mobile App
HL News // Connected Community, the new mobile app for Higher Logic Community, gives your community members an easy way to participate, no matter where they are.
Chris Weaver8 Tech Survival Tools Every Association Marketer Needs
Associations // Find out which tech tools association marketers like you are using to work more efficiently and creatively.
Beth ArrittWhy I Keep Coming Back to Super Forum
HL News, Customer Stories // Will we see you at Super Forum 2021? Find out why these repeat attendees keep coming back every year.
Beth ArrittInbox ROI: 5 Examples of Successful Email Campaigns
Customer Stories, Communications Strategy, Associations // Learn how five associations achieved incredible results with members while decreasing their workload by using automated email campaigns.
Beth ArrittSPF, DKIM, DMARC: The 3 Pillars of Email Authentication
Communications Strategy // Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.
Dean CanellosDefining the Value in Your Association’s Value Proposition
Retention, Associations // Your association’s value proposition should be the core of the member benefits you provide and guide how you communicate with members and future members.
Beth Arritt