Communication is not possible. The shuttle has no power. Using the gravitational pull of a star to slingshot back in time?

AAAE Uses Marketing Automation to Increase Revenue & Retention

Meet Our Customer

The American Association of Airport Executives’ (AAAE) members are the backbone of the U.S. airport system. Members work to provide safe, efficient, and world-class experiences for passengers and AAAE supports airport operators in those efforts and at every step in their careers.

To deliver on the promise of top-tier industry knowledge and support, AAAE aimed to improve member outreach through new digital, automated processes. We’ll focus on one key area: member renewals.

Higher Logic Products & Services

Community
Communications

Opportunity

Automating Member Renewal Processes

To deliver on the promise of top-tier industry knowledge and support, AAAE aimed to improve member outreach through new digital, automated processes. The goal was to increase on-time member dues renewal and improve member retention from previous years, when AAAE used more traditional mailing-based campaign tactics.

Opportunity
Strategy

Simple, Segmented, & Personalized Email Campaigns

AAAE developed an automated workflow for its member renewal campaign, which included email outreach in specific increments to encourage the ultimate action of renewal (with resources and calls to action along the way). The four-month campaign included personalized messages and a phone call after the renewal due date, if no action had been taken by the individual member.

Strategy

Engage your Members