Communication is not possible. The shuttle has no power. Using the gravitational pull of a star to slingshot back in time?

Imperva Uses Community to Catalyze Customer Engagement

Meet Our Customer

Imperva is a cybersecurity software and services company, offering 18 different products designed to help 6200 companies from eBay to Coca-Cola to VW and Sony. They use Salesforce as their CRM.

Learn how Imperva’s creative approach to community programming is driving high-value customer engagement.

Higher Logic Products & Services

Community
Strategic Services

Opportunity

Customer Engagement is the Key to Imperva’s Goals

Imperva launched their community in 2019 to connect their customers with each other and with product experts at Imperva. In the first year, they’ve focused on driving community engagement as the key to achieving their customer retention, upsell/cross-sell, and case deflection goals. Their lean team has developed efficient community engagement tactics to increase customer engagement.

Opportunity
Strategy

Exciting Community Content Gets Customers Involved

Imperva’s community manager created a community webinar program covering product roadmaps, expert interviews, AMA-style sessions, and new product launches. Imperva uses Higher Logic to automate the registration and follow-up process. Once the webinar ends, their community manager creates even more opportunities for engagement by turning webinars into digestible videos, discussion threads, product Q&As, and product blogs.

Strategy

Engage your Customers