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Meet Our Customer
The North Carolina Dental Society, one of the oldest dental societies in the country, represents more than 3,900 member dentists in North Carolina.
Ryan Couch, Systems Manager at NCDS, and team built a members-only online community that grew their membership during COVID-19.
Higher Logic Products & Services
Opportunity
Members Wanted Community
Around four years ago, members told NCDS that they wanted a place to connect with each other. On top of this, the association started to realize that they needed to revamp their engagement strategy to acquire and retain younger members, especially as long-time members started to retire. They heard from member surveys that their younger member segment wanted to see tangible value and networking opportunities – which led NCDS to the idea of an online, members-only community.
Strategy
Members-Only Benefit
Making the community members-only has helped the association drive more membership growth, since non-members don’t want to miss out. This year, their community became a hub of activity for members to share information around the pandemic, helping NCDS to show members special, tangible support in a time of need.
Results
Community Drives Engagement & Helps Grow Membership
- NCDS’s Higher Logic Community, NC Dental Connect, gives every member the ability to ask peers questions directly, share resources, and meet colleagues with similar interests.
- NCDS increased new member acquisition by 200% this summer with exclusive member benefits, including NC Dental Connect.
- NC Dental Connect saw 20x more community engagement during the pandemic.
“When somebody calls me and says, ‘Why do I want to pay for membership?’, the first thing I mention is our member community. It’s a dedicated, professional community where you can connect with likeminded individuals, ask questions, and learn from your peers. Members find so much value in being able to talk directly with their peers.”
Ryan Couch Systems Manager, NCDS